From gourmet street-food paradise Kota Baru on the north-east coast, down past the fishing towns of Mersing, towards Singapore, the East Coast of Malaysia is a vastly unknown and under-rated destination. Endless miles of empty coconut-palm fringed beaches are interspersed by a few towns, sporadic beach hotels and the occasional tourist heading towards the island paradises of the Perhentian Islands, Tioman, or Redang.
As resorts on the islands spruce themselves up for the arrival of a less-backpacker orientated crowd (with airports now firmly entrenched on Redang and Tioman), the cannier visitor has started exploring the mainland hotels.
Alongside the trendsetting Tanjong Jara Resort (sister hotel of Pangkor Laut), The Aryani has created a taste of a traditional Malay beachfront resort, and many other tracts of beach are being eyed up for future expansion.
Ethos Travel is looking forward to promoting the East Coast, a more traditional, conservative side of Malaysia than established destinations such as Penang or Langkawi, with a rich and varied heritage and an opportunity to discover to islands and beaches before the masses do!
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